The days when performance and heritage ran on purely parallel tracks, never to meet, are long gone. In fact, designing for a field that demands innovation functions a lot like any other compulsion with a law of diminishing returns. The longer you do it, the more you have to push the envelope to achieve the same thrills as before. A new project from New Balance, the Tokyo Design Studio, follows this line of thinking all the way to the ultimate fusion of performance and style.
As a longtime hotbed of New Balance fandom, the working relationship between New Balance and Japan is a well-established one. The Tokyo Design Studio takes this mutual admiration to a new level. Developed and designed in Japan, technological innovation and a progressive design sensibility are interpreted through the distinctly Japanese lenses of authentic history, painstaking craftsmanship and exacting quality.
The Tokyo Design Studio’s first release of 2019 presents a luxury, dress shoe inspired take on the new, 997 Sport silhouette, an approach that highlights the top of the line quality, and understated sophistication that made the original 997 a favorite amongst discerning connoisseurs.
A nubuck upper featuring a pebbled leather collar strap, gusseted tongue and minimalist, gold foil branding is offset by a colorful version of the ENCAP Reveal sole unit, inspired by an original, 1990 print advertisement highlighting the various benefits of the 997’s array of technical elements.
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