Work In Progress is Carhartt’s acknowledgement of the brand’s success as a fashion item.Originally designed for and released in the discerning European market, where Carhartt did not have a specific legacy that the buying public would hold them to, the traditional aesthetic and craft techniques are applied to clothing that is still functional, and made with the same craft techniques as traditional Carhartt workwear, but with a greater emphasis on fashion and style. Practically, this means slimmer cuts and a sharp eye for graphics and design, but culturally, it would be difficult to find a more perfect example of a brand’s organic acceptance into an inner circle of credibility and style.
Carhartt W.I.P. partners with legendary record label Motown, arguably the most influential record label in American music. Bringing Motown's back-catalogue ephemera onto well-made garments, this exclusive capsule collection is a subtle nod to the inimitable style of icons like Marvin Gaye and a tribute to other aspects of Motown history.