Where Fucking Awesome is self explanatory to the maximum degree, the second skate imprint from FA heads Jason Dill and Anthony Van Engelen is, by comparison, a bit shrouded in mystery. The name Hockey stems from Van Engelen’s assessment of the first two Hockey riders, Donovan Piscopo and John Fitzgerald’s style, brutally skillful.
The edge of aggression suggested by the name Hockey permeates the brand’s visual output, with graphics embodying the raw, unfiltered, sometimes confrontational spirit that built skateboarding.
The graphic on the Marathon Ringer Tee is suitably enigmatic. Despite the old school athletic look, we don't think it has anything to do with actual hockey at all though.