It goes without saying that, as the hub of modern fashion, Milan is one of the most stylish cities on Earth. So, when we describe United Standard as streetwear with a Milanese sensibility, you’ll know to expect something that’s both aggressively modern and almost effortlessly chic.
United Standard emphasize aesthetic refinement and practical functionality. Although the phrase Italian fashion immediately brings to mind luxury labels against a backdrop of Mediterranean sun and richly appointed Renaissance decor, United Standard's technical outlook draws from Italy's industrial heritage of aligning precision engineering with, sleek, cutting edge style.
The Spring/Summer '19 Underworld collection explores depersonalized, technological detachment with graphic offerings ranging from stark minimalist text to overtly technical/industrial manual inspired imagery.