Streetwear and basketball have been synonymous, pretty much forever. But, despite the game of basketball’s longstanding cultural influence, the NBA itself hasn’t necessarily always been a fashion trendsetter. Even while luminaries like Magic Johnson, Dr. J, and Kareem Abdul Jabbar were thrilling crowds, the short and tight uniform conventions of the era weren’t the type of thing to inspire covetous glances from stylish trendsetters.
As the 80s turned into the 90s, things changed. The rise of the licensed team apparel business coincided with a stylistic sea change and a changing of the guard on the court, (not to mention a global exposure assist from the 1992 Dream Team) setting off a basketball boom. Whether you were a die hard fan, dissecting the x’s and o’s of Xavier McDaniel vs Scottie Pippen, or were transfixed by the vibrant teal and purple of the Charlotte Hornets, NBA gear quickly became a fashion statement.
Times have changed and fashion has further evolved since the days when team jackets, jerseys, and hats served as the final word in basketball fashion. For 2018, the trendsetting, tastemakers of Maison Kitsuné reinterpret the NBA for a modern, cutting edge fashion audience.
The vibrant, multicolored world of NBA logos has been distilled into a sleek, sophisticated capsule collection centered around a stark palette, and oversized, loose silhouettes featuring a mash-up of Kitsuné branding and the classic NBA logo and text treatment, while team logos are rendered in the muted colors inspired by contemporary street fashion.