From the mind of Publish Brand designer Alex James, Pleasures is a contemporary expression of the eternally influential and relevant 80s and 90s subculture aesthetic. James has lived and loved the sources of Pleasures' inspirations, which sets Pleasures apart from the reference mining pack.
I Wanna Be Your Dog applied to actual dogs? It's an idea brilliant in its simplicity. And, it makes a lot more sense than Lust For Life being used to convince people to open IRAs.