Where Fucking Awesome is self explanatory to the maximum degree, the second skate imprint from FA heads Jason Dill and Anthony Van Engelen is, by comparison, a bit shrouded in mystery. The name Hockey stems from Van Engelen’s assessment of the first two Hockey riders, Donovan Piscopo and John Fitzgerald’s style, brutally skillful.
The edge of aggression suggested by the name Hockey permeates the brand’s visual output, with graphics embodying the raw, unfiltered, sometimes confrontational spirit that built skateboarding.
This hoodie is called the Ice Hoodie, but the graphic has flames in it. Call Alanis Morissette, because that's one of those things that sounds ironic, but doesn't actually meet the definition of irony.