Founded by Daisuke Yokoyama - of the art collective Wonder Worker Guerilla Brand (WWGB), Sasquatchfabrix draw from high fashion, traditional Asian motifs, and modern streetwear to create impeccably crafted, fantastically individualistic pieces. The brand itself has referred to its favored aesthetic as “high performance vandalism,” which might come off as pretentious if it wasn’t such a deadly accurate description.
Another way to describe the wizardry that allows Sasquatchfabrix to deftly harmonize their diverse array of inspirations might be 'like magic.' Which is precisely the theme that Sasquatchfabrix have landed on for their Spring/Summer 2021 collection Chichin-Pui-Pui. Comparable to 'abracadabra' for Western audiences, the phrase is well known in Japan as magic words used when tending to the cuts, scrapes and other injuries of childhood.
From individual silhouettes and construction techniques to patterns like the protective ward, hexagonal kagome pattern utilized throughout the collection, Chichin-Pui-Pui adds an airy, playful touch to a collection that is rich in traditional Japanese influences.