Formed in 2016 by industry lifers, Chase Whitaker and Alex Rhek, Cold World Frozen Goods is a brazen, yet refreshing play on modern streetwear and graphic-forward apparel. With an arsenal of bold graphics standing alongside provocative narratives, CWFG unapologetically injects an irreverent attitude with a chill aesthetic. Rife with obtuse references advertised by a variety of anti-hero role model mascots, this brand is for a discerning crowd of people who know what’s up.
Based on Japanese calligraphy, the Eckmann font was designed by German painter and graphic artist Otto Eckmann in 1900. It's very trippy, man.