Adidas have been blurring the lines between athletic performance and fashion for decades. Top of the line running shoes from the ZX range and yellow soled Forest Hills tennis shoes were coveted by discerning fans long before there was a catchy name for the phenomenon.
The Adidas Day One concept more directly connects the modern fashion and performance technology aspects of Adidas footwear and apparel. The Day One capsule collections focus on producing functional and stylish gear for specific areas of Adidas’ expertise.
For the Fall/Winter 2017 season, the Adidas Day One Collection turns its attention to the great outdoors. The traditional functionality that fends off the chills and precipitation of the season gets a stylish, contemporary twist, as a sophisticated, neutral, earth tone palette of black, grey and ercu, and modern performance technology is applied to a range of outdoors apparel and footwear. Essential, on the trails and the streets.
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