People always discuss behavior modification in such barbaric terms. Drugs, the eyelids propped open, sensorial bombardment, that type of thing, but that stuff went out with fossil fuels. The preferred terminology is suggestions or recommendations, because we like to think of it as an exchange between friends. If your friend overhears you say you like a certain thing, and buys it for you as a present, that’s considered thoughtful. When Amalgamated Analysis “overhears” you in the course of your digital life, we would also like to see you get more of the things you like.