Shopping Cart

Your cart is currently empty.

Continue browsing here.

Enable cookies to use the shopping cart

Cart Updated
Variant Title has been added to your shopping cart.    View Cart   or   Checkout Now
Variant Title has been removed from your shopping cart.
  • Free US shipping on orders over $175 with code FREESHIPPING2019
  • Bodega Pirate Radio

    Tune in to the latest mixes, interviews and exclusives from the Bodega family

  • Login
  • Cart: 0

COTTON TOO LATE CAP

Futur

210000222388

28578584592458

$57.00

When a subculture becomes a fully accepted part of the mainstream, it can present a difficult set of circumstances to adjust to. Things that were once tribal signifiers become fashion accessories, devoid of any meaning or context. Shared values and unwritten codes of conduct are swept away, leaving long time participants to wonder just what exactly is going on. This state of affairs has affected skateboarding more than most, to the point where actual skateboarding is an almost incidental part of the skate aesthetic.

Since its founding in 2014, Futur has aimed to bring an element of the subcultural back to skateboarding, not in the sense of rote repetition of the past, but by taking the contemporary landscape into account, and making responsive decisions meant to set them apart.

When the brand originally launched, it deliberately created almost zero online presence for itself, making Futur something that had to be discovered and specifically sought out, a distinctly old-school way of going about things. On the same note, Futur’s stylistic identity reacted to the modern status quo to put a twist on old-school ideals.

With the punk/DIY aesthetic having been systematically strip-mined over the past couple of decades, Futur abandoned these stylistic clichés, opting to apply a high-end, premium quality ethos, and the laid-back sophistication of European graphic design to skate apparel.

  • Too Late Cap
  • 100 % Cotton
  • 8.5 oz
  • Adjustable Buckle Strap

F081003WHT

-
+