CORDURA CHECK L LOGO CAP

There are times when it can seem like streetwear has fallen into a rut or a comfort zone. South Korean label thisisneverthat has arrived to throw a wrench into these proceedings — or rather pull it out, taking a graphic and text heavy approach to traditional streetwear favorites.

Already embraced among the South Korean pop music scene, and with Asian audiences, thisisneverthat has also become a cult favorite amongst fashion devotees who are always on the lookout for the next, cutting edge thing to come along.