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It goes without saying that, as the hub of modern fashion, Milan is one of the most stylish cities on Earth. So, when we describe United Standard as streetwear with a Milanese sensibility, you’ll know to expect something that’s both aggressively modern and almost effortlessly chic.

United Standard emphasize aesthetic refinement and practical functionality, within the design language of contemporary streetwear, to create pieces that are familiar, but imbued with a cutting edge.