The concept behind Nanamica is as effective as it is simple, and it is incredibly simple. Basically, people in urban environments need performance apparel just as much as people enjoying the great outdoors. After all, is rain any less wet or humidity any less oppressive if you’re on your way to work than if you’re hiking up a mountain somewhere?
Nanamica takes the performance technology that defines the best technical gear, and applies it to apparel and accessories more in tune with the demands of urban life.
Modern minimalist design meets classic style, meets practical functionality.