From the mind of Publish Brand designer Alex James, Pleasures is a contemporary expression of the eternally influential and relevant 80s and 90s subculture aesthetic. James has lived and loved the sources of Pleasures' inspirations, which sets Pleasures apart from the reference mining pack.
They say "it's all about balance." But balance isn't as easy as it sounds. Maybe it is for Pleasures. That font, spacing and justified nature of the word just feels right.