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New Balance




A keenly anticipated collaboration between New Balance and Aries applies the London label’s penchant to celebrating its eclectic influences, while subverting the expectations that are attached to those influences, to a collaborative project with New Balance. Although New Balance have always, deliberately kept the fashion world at arm’s length, often openly deriding competitors for not being sufficiently performance focused in the process, the brand has paradoxically been embraced by style hounds anyway, a state of affairs which makes their output a perfect collaborative candidate for Aries.

The results, dubbed Unbalanced, explores the mutation of sportswear as a classless, borderless de facto uniform of every day life. A Made in England 991, New Balance 2001’s modernization of the legendary 990, is presented in a white and silver, with yellow and orange trim, colorway that plays off of the standard, no frills elegance of New Balance grey. The second option features an electrifying neon yellow with fluorescent green accenting, that simultaneously shows off the technical performance heritage of the mesh with suede and pearlised leather construction, while adding a new dimension to the stylistic versatility that has made the 991 such a longtime favorite.

It’s a new take on what New Balance has been saying in its ads for all these years. They do results, not hype. It just so happens that that message resonates across a lot of barriers.

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