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Nike Sportswear




Nike’s connection to tennis goes back quite a ways.  Many of John McEnroe’s trademark outbursts were delivered with his feet firmly planted in a pair of Nike shoes.  McEnroe’s involvement with Nike went beyond just another celebrity endorsement.  Thanks to his seal of approval, the shoe that would become the Air Trainer 1 went from a prototype on the verge of being scrapped to the shoe that pioneered the concept of cross-training.  Its popularity changed the idea of what a tennis silhouette could look like, and paved the way for future, legendary models like the Air Tech Challenge. 

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