AIR MAX 270 ISPA
Nike Sportswear’s special projects division introduces ISPA: Improvise, Scavenge, Protect, Adapt, an adaptive design philosophy intended to respond to the constantly shifting demands placed on footwear and user by their surrounding, natural environment. ISPA offers a flexible, experimental approach to both new technological innovations and long-established design conventions, based on the principle that a state of constant flux can never settle for a permanent, single ‘right’ answer.
After making its debut with an outdoor functionality focused retooling of the React Mid silhouette, the ISPA imprint turns its attention to the Air Max 270. The angular design, breathable mesh upper and largest ever visible heel unit of the 270 already constitute a contemporary update of the classic Air Max 93 and Air Max 180 inspiration; the ISPA edition of the 270 pushes the design envelope even further. The exterior webbing around the shoe’s upper is an instantly attention grabbing feature that also offers an extra level of protection, but that’s just the beginning. Membranes borrowed from ACG footwear give the ISPA 270 water repellent qualities; the outdoor inspiration is reinforced with rope laces, a rugged outsole and toggle ankle fastening.
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- Nike Air Max 270 ISPA
- White/Ghost Aqua-Amber Rise-Light Crimson
- BQ1918 102