ACG CREW SOCK
When Nike debuted the ACG range, it didn’t just change the rules of the way outdoors performance gear was designed, it changed the very idea of who outdoors gear was “supposed” to be for. The introduction of the contemporary, stylish, boldly innovative aesthetic that vaulted Nike to the forefront of the sportswear industry, beyond looking good, was meant to entice denizens of treadmills, stationary bikes, manicured cul-de-sacs, aerobics studios and any other cliché markers of anodyne, 1980s yuppie fitness culture into the great outdoors.
Unfortunately, this critical aspect of the ACG range has been lost to the nebulous, contemporary interpretation of style, which treats items as a mix of fine art and religious relic. They can be appreciated and preserved, but to actually use them for their intended purpose would be to irrevocably defile them. It’s long past time to say ‘enough.’
What better place for the reclamation to start than with All Conditions Gear. The Holliday 2018 collection leads the way with new editions of ACG favorites in the Air Revaderchi, Ruckel Ridge, and Dog Mountain, the reintroduction of the ACG Okwahn II rocking climbing shoe, and the debut of the new Angel’s Rest silhouette, along with a full range of apparel and accessories.
All those product features being touted, the traction soles, moisture resistant textiles, breathability, lightweight insulation, etc., are there for a reason, and it’s not just to look good in an OOTD post. All that tech was put there to be rained on, snowed on, tramped through and covered in dirt and mud, and generally withstand whatever else, Ice? Sap? Pine Needles? the outdoors can throw at it.
There’s a whole world out there, and you can’t see very much of it if you’re worried about keeping your 'fit clean.
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