Human Made's basic, twill cap construction gets a heavy dose of mid-century retro branding, with some vintage sign style lettering. It's kind of a good news/bad news situation. The good news is, of course, that it looks really good, and is a solid finishing touch to any outfit. The bad news is, because the lettering is vintage inspired, and not sitting atop an abandoned storefront, you can't take any black and white photographs and use them as a commentary on the impersonalization of modern society. We'd take that deal though.