Lyon, France is, typically, not the first location that springs to mind as a particular hotbed of streetwear. The city is, however, renowned as a culinary mecca, with some commenters going so far as to call Lyon the gastronomic capital of the world.
Fitting then, that Lyon's contribution to streetwear is informed by its rich culinary tradition. Lyon based brand Reception creates graphic tees based on celebrating memorable dining experiences and the personal connections they create. Reception relishes in making apparel that isn't merely some hat or shirt, but is purposefully conjuring the spirit of souvenirs for like-minded people.
While Reception's ethos is firmly built in the idea of nostalgia, the Fall 2021 Collection, "A Nameless Journey," is inspired by thoughts of a better future.