G-Shock watches hardly need an introduction. Their appeal is obvious; they are one of the few products in the world that can call itself battle tested, and mean it literally. G-Shock watches haven’t adopted a rugged aesthetic as a marketing angle, they really have been, and continue to be used by deep sea divers, special forces soldiers, and astronauts.
Their unique look is a byproduct of being constructed to stand up to the punishing demands that these professions dole out to a watch, and still keep precise time.
Metal components are honed and finished in color ion plating for a rich matte feel, while band and case wear complementary color tones to add a touch of balanced contrast. Translucent bands in muted neutral shades fade to near colorlessness, evoking the ethereal quality of a night fog.