Everything changed when Nike signed Jordan in '84. Although they already had bball sneakers in the line up, the Jordan era set the tone for what basketball sneakers could be on and off the court. For years the Swoosh and this new "Jumpman" co-existed until MJ's brand went out on its own in '97 and never looked back. Now when you look back at the legacy of Jordan the player, and the gear he wore, from his championships he won and records he broke to the 1's through the 18 and beyond, its impossible to seperate the athlete from the brand because they fed of each other. And that's what makes it so magical. People want to dress 'like Mike' becasue they want to be 'like Mike' and tap into this rich history. And sometimes all it takes is lacing up a pair of sneakers or throwing on a t-shirt.
The Essentials Hoodie from Air Jordan is exactly what it sounds like, that one wardrobe staple that can go from athletics to lifestyle in the time it takes MJ to hit a fade away jumper to win the game. Yeah, so very quickly.