HOUSE OF WAX HAT
Surf Is Dead
Everyone knows about the sunny, Surfin’ USA, Blue Hawaii starring Elvis, all-American fun side of surfing. There is another side to surf culture, however; an aggressive, youthfully insolent, brawling over waves, Locals Only ethos that involves more torn denim than flowery board shorts.
This grittier element of surf culture is brought out from under the piers by Los Angeles based streetwear label Surf Is Dead. The irreverent spirit of surf counterculture is translated into a distinctive graphic design sensibility that sets Surf Is Dead apart from the crowd.
(That's probably surfboard wax, and not the Vincent Price movie where he has a wax face over his burned face. 1953 spoiler alert, by the way.)