An anchor in the Lower East Side, The Good Company is a living, breathing visual representation of New York City. The storefront, tucked away amongst Chinatown wholesalers, is meeting ground for all creatively-inclined locals, from teen skaters to NYC icons like Wiki. The 2020 Spring/Summer Collection from The Good Company delineates this very neighborhood energy, with easter-palette renditions of classics such as the FOR A GOOD TIME, CALL tee, along with a handful of new graphics depicting everyday sightings around town. There is something organically wholesome about every one of their projects, while keeping it undoubtably cool and unique.
At a time like this, it's a nice reminder to hear that everybody is welcome and wanted.
- 100% Cotton