x JAHNKOY HOODIE
210000245526
30973431251018
In her first collection for Puma, the New York-based, Russian artist, Jahnkoy stresses the importance of cultural heritage as a means for a more universal global understanding and hopeful future.
Born in Siberia, Janhkoy employs historic folk art and cultural symbolism through traditional ornamental garb and reinterprets it through the lens of modern streetwear. Stressing the importance of quality craftsmanship, her detailed collection features a vibrant palette of colors sewn into the stark black and white backdrops of quality fabrics.
Jahnkoy’s proactive and "Forward Forever" vision is further actualized through her use of sustainable materials like organic cotton in her clothing and the incorporation of recycled product in her footwear offerings.
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