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Designer Takayuki Fujii was working retail in Tokyo before starting the label with no
formal training – just trial and error from remaking and altering his personal clothing in an
attempt to improve it with his ideas. Nonnative sprung out of the large archive of clothes
Fujii had collected in his teens and early 20s. Each collection is informed by travel and it
is the designers hope that customers will wear nonnative in their own travels.