From the name of the Publicity. Publicity. Wohoooow! Collection alone, it’s fairly obvious that the latest collaboration between Nike and Patta is something beyond both standard sportswear and typical fashion fare.
With visual inspiration drawn from a disparate range of sources, from the eminently functional signage at Amsterdam’s Schiphol Airport to the avant garde, cultural provocations of the 1960s pop art and Provo movements, to onstage suits worn by Miles Davis, the collection embodies the classically Dutch aesthetic sensibility of flexible problem solving through multifaceted functionality.
Created with the end goal of a head to toe outerwear collection with the comfort and casual feel of the classic tracksuit, Patta incorporated classical style influences into its adjustments to the shape of existing Nike sportswear silhouettes. The results, an intriguing blend of technical athletic and contemporary style that defies placement into a singular category, blurs the lines of sport and fashion.
If a size is not listed, it is sold out.