In yet another technological update of a recent classic, Nike takes two of their most innovative design elements of the 21st century and combines them in what we can only imagine is one of the most comfortable shoes ever created. Can something be too comfy? We’re about to find out.
Ladies and Gentlemen, introducing the Nike React Presto.
The Presto was first released back in 2000 after four years of careful craftsmanship and a shoe designer’s hands-on approach to fixing the problems he had with a previous, ill-fitting release. You gotta love it when a ‘suit’ gets down and dirty to fix a problem from the ground up. Displeased with how his shoe’s collar splayed out and choked his ankle, footwear developer Tobie Hatfield had a vision of a sneaker that had the comfort and accessibility of a slipper, the versatility of a t-shirt, but with the structure and support to perform in a more utilitarian environment. Creating a “V-notch” cutaway around the ankle to alleviate tension and stress, Hatfield’s vision began to take shape, literally, and four years later the Presto was released to great acclaim.
React Foam followed 17 years later as a response to runners looking for increased cushioning along with a little bounce back and energy return. After 400 combinations and 2000 hours of testing, chemists, designers and engineers made that seemingly impossible task a reality—and they named that reality “React.”
Today those two innovations come together in harmony for the first time. While the Presto’s general shape remains largely faithful to that of its conception, the “V-Notch” is a little more understated and the incorporation of the React Foam hoists up the midsole and adds a higher heel feel than that of the original.
The “Brutal Honey” colorway leads off the releases. Reviving one of the Presto’s original color schemes, the shoe’s striking bumblebee black-and-yellow returns with a revamped mid-foot lace cage, now in a tangier honey mustard gold. Also returning is the original bee illustration that gave the shoe an edgy playfulness and made for such great animated commercials.
If a size is not listed, it is sold out.
- Nike Presto React "Brutal Honey"
- Black/Black-Yellow Streak-Metallic Gold