x P&S CREW SWEATSHIRT
M5, the agency responsible for bringing the two partners together, sought out their friends at LQQK Studio, knowing their appreciation for Italian Sportswear, terrace culture, and Paul & Shark’s expertise in producing some of the strongest outerwear and knit items in the market. This collaboration marks only the second in Paul & Shark’s three generation history - and represents an interest in the brand to continue to innovate and reach a new market.
“LQQK Studio is very excited to be working with Paul & Shark on this collaborative project. Paul & Shark is an iconic brand from the golden era of men's sportswear with an archive of designs that are just as relevant today as they were 25 years ago. This collaboration was about channeling that golden era but with modern styles and details. While designing this collection, LQQK wanted to make items that are for a new generation of customers while staying true to the identity of Paul & Shark.” said Alex Dondero, Founder of LQQK Studio.
A classic Black, crewneck sweatshirt, complete with collaborative graphic on the front and back.
- LQQK x P&S CREW SWEATSHIRT