Lyon, France is, typically, not the first location that springs to mind as a particular hotbed of streetwear. The city is, however, renowned as a culinary mecca, with some commenters going so far as to call Lyon the gastronomic capital of the world.
Fitting then, that Lyon's contribution to streetwear is informed by its rich culinary tradition. For Spring/Summer 2020, Reception, Lyon's own contribution to contemporary street fashion, expands its menu, so to speak. The brand's usual offerings of playful graphic tributes to its favorite eateries are joined by original graphic content, inspired by vintage American restaurant and cocktail bar imagery.