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Bedwin and the Heartbreakers

Founded in the fall of 2004 from his long-time stint at cult Japanese label Tenderloin, Bedwin is the brainchild of Masafumi "Bebetan" Watanabe.

The name derives from the nomadic tribe Bedouin whose people would roam the deserts of northern Africa.  Just as both style and function come to be reflected in the clothing this band of nomads would wear during their travels, Bedwin ventures throughout and creates only timeless, durable apparel with a minimal look that the wearer will never tire of in their everyday life.  The Bedwin motto is "Paramount Quality" and it is very evident in each garment with the attention to detail and garment construction that is second to none.

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