9/26/19: Puma x Helly Hansen LQD Cell Omega
First come, first served product will release on the new arrivals page and the brand's collection page when available.
Release Info: Thursday, September 26, 2019
Available online and in-store at our Boston location at 10am EST and in-store at our Los Angeles location at 11am PST on a first come, first served basis.
If you are in a maritime trade or a participant in outdoor winter sports, the sportswear and workwear of Norway’s Helly Hansen is a longtime fixture. If your interest in this kind of gear runs more towards the purely aesthetic, the Norwegian imprint is a cult favorite amongst in the know enthusiasts. In either case, the bold designs, technical sensibility and functional performance make Helly Hansen essential.
A new, collaborative, “from the sea to the street” capsule with Puma sees the technical, outdoors performance outlook of Helly Hansen aligned to the sportswear heritage of Puma, with a distinctly 1990s bent. The Trailfox MTS , a harsh weather, long distance trail running silhouette from the early 2000s, pairs its nylon/suede upper and rugged outsole with co-branded overlays. The LQD Cell Omega, inspired by shapes and layers found in nature, makes a natural transition to the nautical aesthetic of Helly Hansen, thanks to its cable laden external support and lacing.
Puma x Helly Hansen LQD Cell Omega