8/3/19: Puma x Rhude Alteration QS
This product is considered a Quickstrike (QS). All QS, limited edition, and brand collaboration products are final sale.
Puma and Rhude put their heads together for the first time this past winter, with a minimalistic take on 1998’s overtly techy running shoe, the Cell Endura. The ‘Sundry,’ Cell Endura was inspired by a traditional dying technique used by designer Rhuigi Villasenor’s mother in the Philippines.
The second collaborative work between Puma and Rhude points this streetwear infused minimalistic sensibility in another direction. A more expansive range of footwear sees a selection of modern and classic silhouettes receive their own, individual interpretations of Rhude’s signature style that blends clinically hygienic minimalism with lived in vintage influences.
The techy curves of the Cell Alien feature a blacked out nylon mesh and premium leather upper and a deep, practically glowing, ‘venom’ green Cell cushioning heel unit, separated by an off-white, worn-in looking midsole.
The futuristic curves of the Alteration are outfitted in a muted, neutral palette, in nylon and neoprene construction, featuring a removable heel overlay shroud fit for shielding against a sandstorm while wandering a post civilized wasteland.
An 80s basketball silhouette, the Palace Guard, pivots away from its aggressive, bad boys origins, opting for a deconstructed, minimalist look. Tonal white, leather and suede uppers feature perforated form stripe branding, while a worn-in, cream midsole provides a vintage look and color contrast.