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7/13/17: Air Max 1 Jewel

Air Max 1 Jewel
University Blue / White
Retail: $140

Air Max 1 Jewel
Black / White
Retail: $140

Release Date: Thursday, July 13, 2017
Available online at 10 am EST and in-store at 11 am on a first come, first serve basis.

The Air Max now has a colorway that reflects its status as an Air Icon. With a sleek white leather upper and light blue Swoosh, the shoe delivers durable comfort in a classic package. The translucent outsole and hint of University Blue within the visible Max Air window are reminiscent of clouds in the sky, inviting you to see how good it can feel to walk on air.

When dealing with greatness, sometimes it's best to keep things simple and clean, which is exactly what this black-and-white colorway does for the Nike Air Max 1. Just when you thought you'd seen it all, a mini jewel Swoosh makes you look twice. Down below, the translucent outsole and black Max Air window add a dark underline.

Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track – and the streets. Over the years, it’s been reimagined and retooled, but the heritage always remains.