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6/3/17: Adidas Consortium x Avenue EQT 93/16

Adidas Consortium x Avenue EQT 93/16
Retail: $200

Adidas Consortium x Avenue EQT 93/16
Retail: $200

Release Date: Saturday, June 3, 2017
Available online at 10am EST and in-store at 11am on a first come, first served basis.

The Royal Academy’s fashion course is now considered among the finest in the world and in walking distance to the iconic institution, Fashion Museum MOMU showcases the influence the city has had on global style. In this neighborhood is where Lina Fredriksson opened her footwear boutique Avenue in 2007. For the Consortium series she worked with designer Michael Hernandez of The Bruin Co. and High St. Gallery to present two EQT Support 93/16. The duo took influences from Fredriksson’s native Scandinavia and appropriated the progressive design language from the Antwerp Six.

Rather than simply altering materials or colorways, Avenue has demonstrated a bold ethos in its treatment of the EQT Support. By toying with traditions and allowing different cultures to clash, Avenue has enlivened the model with a fresh approach. The retailer selected aniline leather - often used to upholster luxury furniture - for the model’s outer. Soft and sleek when left smooth, it is complemented with embroideries woven directly into the leather, heavily reminiscent of patterns often featured in Scandinavian fabric design.