This second drop from adidas Originals and Fiorucci has once more managed to harness the synergy between the two iconic brands to highlight their shared vision. The collection focuses on classic adidas pieces reworked with a Fiorucci heritage twist and takes historic, optimistic graphics from Fiorucci, combining them with adidas Original’s timeless, iconic silhouettes. The result is a joyous capsule collection which celebrates the integrity and classic style of both brands.
The collaboration was born out of Fiorucci and adidas’ shared vision and desire to utilize design aesthetics to push the boundaries of creativity in order to champion youth culture and empower women. The collection celebrates both brands’ dedication to injecting vibrancy, joy, comfort and attitude into women’s clothes.
Both brands pride themselves on inclusivity, and the endless, unfaltering power and importance of youth culture. “adidas and Fiorucci are authentic brands and have been trailblazers over the years,” says joint Fiorucci CEOs Janie and Stephen Schaffer, “I think both brands are uniquely positioned to talk to today’s millennial woman and generation Z.”
All the pieces are drenched in the fun-loving, endless summer aesthetic that Fiorucci champions, combined with the timeless designs of adidas Originals. “The Fiorucci graphic archive remains one of the richest and most innovative, continually reinventing its vibrant language with a nod to the original visuals from the 80’s spread across t-shirts, magazines, posters and beyond,” the adidas team explains. “It felt like a very natural match between the two brands.”
Adidas Consortium x Fiorucci Apparel
KISS JACKET RED DZ5699 - $250
KISS MINI SKIRT RED DZ5671 - $160
FIREBIRD DRESS BLACK DZ5697 - $150
CROPPED HOODIE LIGHT GREY HEATHER EC5758 - $150
LOGO TEE LIGHT GREY HEATHER DZ5691 - $70
ADIDAS KISS TEE WHITE ED0506 - $70
CUTAWAY SWIM SOLAR ORANGE DZ5690 - $60
STRIPE CROP TEE OFF WHITE ED0505 - $60
VINTAGE SHORT OFF WHITE EC5759 - $60
FIORUCCI VISOR RED O/S EH6519 - $30