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4/15/17: Sneeze x Pro Keds

Sneeze x Pro Keds Royal Low Suede
Sneeze Pink
Retail: $90

Release Date: Saturday, April 15, 2017
Available online at 10am EST and in-store  at 11am on a first come, first served basis.

As the first “must have” shoe in the burgeoning sneaker/fashion culture of 1970s New York City, the Pro-Keds Royal is usually associated with impeccable, old-school street cred.

But, as demonstrated in a new collaboration with cult favorite skate publication Sneeze, the Royal has so much more to offer than being the Wright Brothers’ plane of streetwear.

The timeless good looks of the Royal are rendered entirely in tonal pink, from the artfully distressed, brushed suede upper right down to the soles. A leather footbed, and reflective laces put the finishing touches on an effortlessly cutting edge makeover of a true sneaker classic.