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On Air: NYC
Last year, Nike invited locals in New York City, London, Paris, Seoul, Shanghai, and Tokyo to design their own Nike Air Max inspired by the uniqueness of their communities. From these “On Air” workshops, 18 finalists were chosen based on the creative executions of their designs. The public then voted on six winners, one per city, which included Gabrielle “Gaby” Serrano from NYC.
Serrano, along with the five other winners, came to Nike WHQ to refine her prototype and learn from Nike designers. She was surprised to see an early sample upon her arrival. “When I saw the sample, I couldn’t believe it,” she says. “It came out exactly how I imagined it to look.”
Nike QS Air Max 98 OA GS
VAST GREY/ELECTRO GREEN-BLUE HERO-WHITE