2/16/19: Adidas Consortium FYW Salvation OG
Release Info: Available Now
When it first appeared in 1997, the FYW S-97 was the first running shoe to utilize adidas' Feetyouwear technology. This innovative design principle was built on the realisation that square-cut soles - as most sporting footwear at the time - were one of the main causes of instability in a shoe, leading to injuries from ankle roll and other motions caused by the shoe not naturally following the shape of the human foot. The solution then was to radically alter the approach to how soles were constructed, creating wider, lower-to-the-ground soles that curved from outsole to midsole. The result was a shoe that featured an utterly unique silhouette, but without resorting to showy technological gimmicks to catch runners' eyes. The EVA midsole and Adiprene insert further compound the shoe's ahead of its time ideas, and it is striking to see how the shape of the sole foresaw the evolution to barefoot-style running shoes.
From the timeless white, red and blue colorway and the 'Freddie' face logo, to the combination of mesh, leather, and wired eyestays: every other detail in the new FYW S-97 has been chosen for its ability to reflect the qualities of the original '97 release. A shoe that merged innovative technologies and created an unforgettable aesthetic in the process.
Adidas Consortium Salvation OG