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2/13/20: New Balance M990NC5 "Blue Crab"


Any first come, first served product will release on the new arrivals page and the brand's collection page when available.


Release Info: Thursday, February 13, 2020
Available online and in-store at our Boston location at 10am EST and in-store at our Los Angeles location at 11am PST on a first come, first served basis.


The legendary 990 is one of the most successful running silhouettes in the entire New Balance catalogue. Originally developed with the express intent of being the priciest, top of the line running shoe on the market (which in 1982 meant hitting the $100 price tag), the 990 is one of those models that took on a life of its own, outside of the specific athletic field it was designed for.


The New Balance M990v5 "Blue Crab" takes inspiration from the Maryland Blue Crab by dressing in Blue uppers with Red accents on the logo, top eyelet, and outsole.


Unlike other crabs, the crabs in the Chesapeake Bay have to build up extra fat stores which, in turn, give the Crab that sweet, buttery flavor. The New Balance M990NC5 "Blue Crab" showcases Maryland's love for their Blue Crab.


New Balance M990NC5 "Blue Crab"
Retail: $175