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12/20/18: Bodega x G-Shock 35th Anniversary

Release Date: Thursday, December 20, 2018
Available online at 10am EST and in-store at 11am local time at both our Boston and Los Angeles locations on a first come, first served basis. 

G-Shock’s ongoing, 35th anniversary celebrations, sees the brand pair up with Bodega on a collaborative edition of the iconic DW-6900, that celebrates the kind of exceptional performance that goes on right under the nose of the daily grind. Playing off of the “hidden in plain sight” concept of the Bodega storefront, the G-Shock x Bodega DW-6900BB-1BD features a matte black, resin construction, ‘Bodega’ text co-branding and the hidden in plain sight slogan applied to the watch band.

The hidden motif carries over into the watch’s packaging, as the iconic G-Shock case is given a bodega-centric twist. A stash can disguised as a canned food staple, alphabet soup, drives home the point that true quality is not meant to be an outlier or a sideshow demonstration; it’s meant to be something that you can grab onto, without a second thought, every day. When you have true quality, you don’t need to constantly announce it, because people will specifically seek it out.

Bodega x G-Shock 35th Anniversary 
Retail: $150 

Eddie Herrera-Sanchez

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