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12/14/19: adidas Consortium x Ubiq Crazy BYW x 2.0


Any first come, first served product will release on the new arrivals page and the brand's collection page when available.


Release Info: Saturday, December 14, 2019
Available online and in-store at our Boston location at 10am EST and in-store at our Los Angeles location at 11am PST on a first come, first served basis.


Inspired by the post World War II Sister Cities initiative, open minded, forward thinking perspectives are at the center of UBIQ’s new, collaborative effort with adidas Consortium. As both of UBIQ’s retail locations, Philadelphia and Georgetown, Washington D.C. are twinned with South Korean locales, Incheon and Seoul, respectively, the Crazy BYW 2.0 performance basketball shoe becomes a modernist canvas with specific design nods drawn from Korean culture.


A white, black and fluorescent green palette is applied to a mesh upper with a reflective underlay. Additional reflective effects at the shoe’s overlays and three stripes branding, make for a futuristic look inspired by day and night urban landscapes. Hangul typography at the tongue, and footbed accents and graphics in the traditional, obangsaek color spectrum provide a subtle application of the design’s Korean influences.

adidas Consortium x Ubiq Crazy BYW x 2.0
Retail: $170


Eddie Herrera-Sanchez

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