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11/14/20: New Balance x Thisisneverthat ML2002

 

Any first come, first served product will release on the new arrivals page and the brand's collection page when available.

 

This product is considered a Quickstrike (QS). All QS, limited edition, and brand collaboration products are final sale.

 

Release Info: Saturday, November 14, 2020
Available online at 10am EST on a first come, first served basis.

 

Given the current revivalist fervor for all things millennial, you may think that that New Balance 2002 silhouette is named for its introductory year. But, as anyone who has ever worn a pair of New Balance knows, when you buy one of their runners, it’s not a trendy, seasonal thing; you are going to have that shoe until either you or the shoe can’t go anymore.

 

The 2002 model was actually introduced in 2010, as part of the 1000 series of running shoes. That makes the 2002 designation much more significant than what year it was, as a numerical leap forward meant a performance leap forward. Naturally, the 2002’s technical qualities made it one of the most coveted shoes of its era, one that is ripe for a timely reintroduction. Ten years later, the 2002 returns as the 2002R, which outfits the retro styling with modernized performance tweaks.  

 

Seoul based streetwear imprint, thisisneverthat, brings their own brand of functionality minded, chic minimalist design to a double billing of 2002Rs. A white colorway utilizes vintage inspired aging effects; the subtle contrast of off-white mesh and yellowed NERGY midsole cushioning giving the overall impression of a time tested, well worn stalwart. A tonal grey option with black midsole and ‘N’ branding offers a subtle twist on an iconic New Balance look, for a perfect combination of timelessness and the kind of visual novelty that defines a collaborative release.

 

Sizes offered (US sizing):
Adult (Mens) -
4,4.5,5,5.5,6,6.5,7,7.5,8,8.5,9,9.5,10,10.5,11,11.5,12,13,14

 

ML2002RT

ML2002RT

ML2002RT

ML2002RT

ML2002RN

ML2002RN

ML2002RN

ML2002RN

 

New Balance x Thisisneverthat ML2002RT
WHITE
ML2002RT
Retail: $170

 

New Balance x Thisisneverthat ML2002RN
ROCK RIDGE
ML2002RN
Retail: $170

 

 

Eddie Herrera-Sanchez

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