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10/17/18: Adidas Never Made ZX930XEQT

This product is considered a Quickstrike (QS). All QS, limited edition, and brand collaboration products are final sale.

Release Date: Wednesday, October 17, 2018
Available online at 10am EST and at both our Boston and Los Angeles locations at 11am local time on a first come, first served basis.

The Never Made pack is a “past meets future” celebration of Adidas history that features a selection of influential, enduringly popular heritage silhouettes, updated with the latest technological advances. But, with a historical pedigree like the one Adidas boasts, this project was never going to be just any old mash-up of modern and retro elements. The Never Made pack highlights and amplifies the threads that connect the classic designs of the past with the updated technology of the present.

The running icons that provided the DNA for the uber-popular NMD are outfitted with the modern NMD Boost sole, not only demonstrating the direct historical link, but also the ability of these “old school” designs to thrive in contemporary fashion. Applied to the intense athletic performance of classics from the basketball and Equipment ranges, the modern technology emphasizes Adidas’s devotion to innovation, and with the blend of contemporary and classic casual style, the timeless good looks that have made Adidas shoes an essential part of the fashion landscape, all over the globe are presented as an evolving, but unbroken chain.

The hybrid construction of the ‘Never Made’ project brings three generations of Adidas running technology together in one design. The sleek, technical 1980s running shape, not to mention the classic colorway of the ZX930 is augmented with a molded Adidas EQT midsole, and finished off with modern Boost cushioning.

Adidas Never Made ZX930XEQT
Retail: $170