It may sound like a cliché, but honesty is a virtue. For Bodega, the brand strives to remain true to its roots on the quiet side-streets of downtown Boston. They don’t troll fashion blogs and bite off the designs of their contemporaries. Instead, they mix, clash, and experiment to come up with something fresh and original. Enter the Bodega SS13 Collection. Once again, the Bodega team ventures into new ground, featuring a Vans sneaker collaboration, while also building upon the successes of the SS12 line. But no matter the change in the game, the goal is always the same: create humble designs that stay true to the Bodega character.

Back for another one, our William Yu collected some roundtable feedback from the Bodega team – co-owners Jay Gordon and Dan Natola, and Bodega designers Marvin Bynoe and Randy Price -  to discuss Bodega’s evolution, the challenges of building a line, and the Bodega identity. Read the rest of this entry »